#4 – It’s Early
I spoke with an agent last week who said, “This is going to be a terrible year.” I replied, “Wow, you’re calling it pretty early, don’t you think?”
Whether January and February have been strong or slow, you still have until at least mid-October to shape 2025 into the year you want it to be. Q1 can be tough—but you’re tougher.
#3 – Your Opportunity is Expanding: Inventory is Up in All 50 States
For the first time in this market shift, inventory has increased year over year in all 50 states—rising 27.6% nationally from February to February. While some markets remain tight, particularly in the Northeast, and certain micro-markets are still hot for sellers, the overall tide has turned. More listings are coming online, and if this trend continues, inventory could surpass pre-pandemic levels within the next 12 months.
#2 – Your Competition is Exhausted: Many Agents Are Effectively Out of the Business
If you held or even grew your market share over the last few years—or if you’re new to the business and making waves—you’re in a strong position. Many agents have burned out, and their production has dipped below sustainability. Most won’t recover.
The numbers show that you’ll likely face fewer competitors in listing or buyer presentations—maybe just one or two, if any.
Bonus: Your biggest competition is yourself and your habits. Whether it’s procrastination, a hero complex, or something else—how are you competing against yourself this year? More importantly, how can you shift that dynamic?
#1 – The Payoff is Coming: 2025 Will Show the Results of Your Hard Work
If you made tough decisions in 2023 and 2024—resizing, resetting, and refining your business—you’re in great shape. You likely have a different team, improved processes, and a leaner budget. Those adjustments are setting you up for success in 2025. Major business decisions take 6 to 12 months to fully play out, so expect the second half of 2025 to reflect just how smart your choices were. Many of you made difficult but strategic moves—and by the end of this year, you’ll be glad you did.
Stay Focused—This Market is Yours
Markets shift, competitors drop out, and opportunities evolve. The agents who stay focused, adaptable, and committed to growth will win. It’s early—there’s still plenty of time to build momentum and make 2025 your best year yet. The question is: Are you going to take advantage of the opportunities in front of you?
