This coming week is likely to be chaotic and full of twists and turns. It’s incredibly stressful right now to adjust to so many things so significantly, all at once. And by all measures, we are all going to be susceptible to a variety of increasingly aggressive measures to contain the virus. There is little…

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I’ve been getting some questions this week about digital media strategy and execution and my experience these last several months. Late last spring I decided to become an expert in this space and realized I was very far from it. Still am. Though I have been diving deep as a practitioner and have learned a…

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10 Must-Dos for Entrepreneurs going into a Shift Earlier this week I wrote 6 tips for anyone in down economic cycles, today I’m following that up with tips for entrepreneurs going into a down cycle. Heads up business owners, this is for you! Cut your expenses by 10-20%.  Now.  Make two lists, things you will cut…

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