|Why and how do you build a personal brand?
Since 2001, I’ve worked incredibly hard to build my career in the real estate space as well as my network. The real estate industry gave me an open platform through which I could turn my ideas into a reality, forge the lifestyle I envisioned for myself, and positively impact people along the way. By 2017, I couldn’t shake a burning question: Do I continue down the known and predictable path? Or do I start to imagine and create other possibilities for myself?
I decided to pursue my longer-term vision, and to help make that vision come to life, I knew I needed to invest in building up my personal brand. That process has involved everything from writing a memoir and studying up on digital media and video production to building a team of experts in branding, web design, content, and strategy to help me. The last couple of years have been incredibly introspective.
If you’re thinking of building up your personal brand, read my full article to learn more details about my journey so, the team I’ve put in place to help me, and what you might want to consider as you embark on the process for yourself.